I'm Luís Gabriel, a Visual Communication Design student at ESPM Rio. For over a year I was part of ESPM Jr., the university's student-run agency. I work in brand design, creating visual identities that bring together concept, aesthetics and strategy.
I think about design beyond the visual: I look at context, audience and goals before arriving at form. I have experience in branding projects, identity creation and graphic design, always bringing together concept, aesthetics and clarity.
Cestou!Lola From Rio
A picnic-inspired hand care product line with a full point-of-sale system, all within Lola From Rio's visual universe.
REBRANDING | PATISSERIE
Simone SoaresPatisserie
Rebuilding the identity of a home-run patisserie, bringing together flavor and affection.
REBRANDING | FAITH-BASED APPAREL
Lugatone
Repositioning a Catholic t-shirt brand around youthfulness and meaning.
BRAND IDENTITY | FACIAL AESTHETICS
Espaço Facial
An identity for an aesthetics clinic, built on warmth and lightness.
BRAND POSITIONING | DEVOTIONAL PRODUCTS
Precioso Bem
Building a family-run brand of Catholic devotional products.